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How to create review content that’s helpful for users and Google Nine best practices for creating high-quality product reviews that deliver the most value to shoppers and get visibility on search engines. Julia McCoy | Apr 7, 2023 at 8:00 am ET
techniques for e-commerce Combining content-led link-building and creative outreach techniques can help you improve your e-commerce site's SEO performance. Kevin Rowe | Apr 5, 2023, at 9:00 am ET
SEOHow to optimize your Amazon brand store Learn the seven steps for setting up your Amazon Store and top optimization tips to keep your customers engaged. Evan Facinger | Mar 8, 2023 at 8:00 am ET
SEOInternal linking for Internal linking for e-commerce: The ultimate guide Learn nine best practices for internally linking pages on e-commerce websites, plus examples of e-commerce SEO done well. Jon Clark | Jan 31, 2023 at 9:00 am ET
SEO E-commerce content: How to demonstrate beneficial purpose and expertise Google’s addition of an extra E to E-A-T for “experience” enforces the need to ensure a beneficial purpose is prominent in your main content. Dan Taylor | Jan 18, 2023 at 9:00 am ET
PPCMicrosoft, BigCommerce team up to launch new marketplace Ads and Listings The new collaboration allows BigCommerce merchants to reach millions of potential new customers across the Microsoft Advertising Network. Nicole Farley | Jan 9, 2023 at 8:00 am ET
PPCCommerce Components by Shopify gives large retailers new ways to use the platform With CCS, retailers can choose which components of Shopify they want to integrate into their own systems. Nicole Farley | Jan 3, 2023 at 3:02 pm ET
SEO6 SEO considerations for a successful international expansion Learn key SEO elements to consider when deciding whether going global and entering new markets is right for your business. Maria White | Dec 13, 2022, at 6:00 am ET
SEO E-commerce SEO & UX: 4 simple tips to boost traffic and sales Make the shopping experience better for users. Take a cue from brick-and-mortar with these e-commerce organization and merchandising tips. Mark Jackson | Dec 6, 2022, at 8:00 am ET
PPCCyber Monday broke records this year, with almost $12 billion in US sales The whole month of November has seen nearly $110 billion in online sales. Nicole Farley | Nov 30, 2022 at 11:54 am ET
PPCWalmart is now selling ads on TikTok, Roku, and Snap The retail giant's partnership with social and CTV platforms is an eye-opener for advertisers and brands. Nicole Farley | Sep 21, 2022 at 10:13 am ET
E-commerce Top 5 data feed errors that can sabotage your Top 5 data feed errors that can sabotage your e-commerce campaigns New research reveals what feed tactics retailers are using to increase their campaign performance – and where retailers go wrong. Nicole Farley | Sep 8, 2022 at 8:00 am ET
SEO5 5 e-commerce SEO trends to know for the 2022 holidays New research reveals some remarkable Google search trends that could boost your rankings and revenue this year. Danny Goodwin | Aug 25, 2022, at 2:34 pm ET
E-commerce Google Merchant Center will no longer remove listings missing return or refund policy and insufficient contact information Google may however limit the visibility of listings with these issues. Barry Schwartz | Aug 16, 2022 at 8:22 am ET
SEOHow to optimize your How to optimize your e-commerce site for better indexing Is your e-commerce site underperforming? Learn how optimizing your product pages can help you exceed the quality threshold for indexing. Dan Taylor | Aug 10, 2022 at 6:00 am ET
Amazon5 Amazon product listing optimization must-haves Amazon will continue to be highly competitive. Want to be successful? Optimize your product listings to the fullest with these tips. Evan Facinger | Aug 3, 2022 at 6:00 am ET
E-commerce Google Merchant Center no longer disapproves login required and restricted purchase free product listings Although, Google said these free listings may "have limited visibility on Google." Barry Schwartz | Jul 27, 2022, at 4:25 pm ET
E-commerce Google starts automatically upgrading Smart Shopping campaigns to Performance Max Automatic updates, oh joy! The process begins today to phase out Smart Shopping campaigns for good. Nicole Farley | Jul 21, 2022 at 11:05 am ET
EcommerceYouTube partners with Shopify to deliver shopping tools for creators, brands Consumers will now be able to purchase directly from a brand's YouTube channel, without having to leave the platform. Nicole Farley | Jul 19, 2022 at 10:36 am ET
EcommerceGoogle Merchant Center auto-tagging now supported on all shopping experiences You can then use this data to determine if you want to change product inventory decisions, marketing budgets, and strategy. Barry Schwartz | Jul 7, 2022 at 7:24 am ET
E-commerce 6 Amazon marketing strategies to implement in 2022 New sellers continue to flood the channel while existing brands are ramping up their own efforts. Evan Facinger | Jun 13, 2022 at 6:00 am ET
E-commerce Bing’s Ethical Shopping expands to Bing’s Ethical Shopping Hub expands to the U.S., Canada Fashion brands that sell environmentally-friendly products now have greater visibility on Microsoft Bing. Danny Goodwin | Apr 22, 2022, at 3:04 pm ET
E-commerce Pinterest for WooCommerce extension turns products into shoppable pins Pinterest continues to expand its shopping features for retailers and improve the shopping experience for users. Danny Goodwin | Apr 14, 2022, at 3:42 pm ET
Paid socialInstagram product tags rolling out to all U.S. users Product tagging will make it easy for people to discover and buy your products via Instagram Shopping. Danny Goodwin | Mar 22, 2022, at 12:52 pm ET
E-commerce Pinterest adds in-app checkout and personalized shopping recommendations The features may help improve Pinterest as a marketing channel for retailers as well as a shopping destination for users. George Nguyen | Mar 10, 2022, at 2:54 pm ET
E-commerce Twitter Shops lets brands showcase 50 products Want your own Twitter shop? You'll have to wait. It's only available to select merchants in the U.S. for now. Danny Goodwin | Mar 10, 2022, at 2:17 pm ET
E-commerce Etsy sellers to pay 30% higher transaction fees beginning in April A “considerable portion” of the revenue from the fee increase will be reinvested into the marketplace, Etsy says. George Nguyen | Feb 28, 2022, at 1:44 pm ET
E-commerce Shoppers may soon be able to message merchants via Google Shopping Google is running a messaging pilot program that would enable customers to send messages to your customer service email. George Nguyen | Feb 24, 2022, at 1:52 pm ET
E-commerce Buy on Google gets rid of order caps and automatic suspensions The changes remove potential bottlenecks for retailers, but how will Google ensure that merchants adhere to its policies without these penalties? George Nguyen | Feb 24, 2022, at 9:10 am ET
E-commerce Google Merchant Center adds Google Merchant Center adds a short title option for smaller ad placements Short titles differ from the existing title attribute in that they’re intended to show in “browse experiences,” like Discovery campaigns and Shopping ads. George Nguyen | Feb 21, 2022, at 12:48 pm ET
E-commerce Amazon and Visa come to a truce over fee increases After months of feuding, Amazon will continue to accept Visa credit cards at its websites and stores. George Nguyen | Feb 17, 2022, at 1:19 pm ET
E-commerce YouTube reveals 2022 roadmap for shopping features, ShortsYouTube reveals 2022 roadmap for shopping features, Shorts, and more Expect shoppable videos, Live Shopping, and heavier shopping integration on the YouTube app. George Nguyen | Feb 10, 2022, at 1:04 pm ET
E-commerce How marketers can best optimize their Google Shopping ads Google Shopping is a great commerce platform, but too few marketers take the time to optimize their ads. At SMX Next, Anastasia Sorokina, and Basheer Bergus show how brands can improve their customers' shopping experiences. Corey Patterson | Feb 3, 2022, at 3:20 pm ET
E-commerce Auto-tagging added to Google Merchant Center free listings Tagging adds URL parameters to your tracking URLs for better analytics and measurements. Barry Schwartz | Feb 1, 2022 at 7:31 am ET
E-commerce Pinterest rolls out AR ‘Try on’ feature for furniture items Initially launched for beauty products, users can now see what products from Crate & Barrel, CB2, Walmart, West Elm, and Wayfair look like in their homes before they buy. George Nguyen | Jan 31, 2022, at 2:03 pm ET
E-commerce When it comes to prioritizing digital experiences, it’s either now or never In this webinar, we examine the martech that brands like New Balance and Lululemon use to power their digital experiences. Cynthia Ramsaran | Jan 13, 2022 at 11:30 am ET
EcommerceE-commerce sales jumped this holiday season as search marketers weathered Google updates Despite supply chain challenges, U.S. consumers spent more than $204 billion online this holiday season. Chris Wood | Jan 12, 2022, at 12:34 pm ET
E-commerce Google launches ‘Shops’ section in mobile search results The Shops section shows three to ten retailers based on their organic search rankings. George Nguyen | Jan 6, 2022 at 10:02 am ET
E-commerce Google Merchant Center allows retailers to save product filters Save-able product filters can enable marketers to more quickly zoom into the product category they want to analyze. George Nguyen | Dec 29, 2021, at 12:31 pm ET
BingMicrosoft Bing’s Shopify integration now live with Microsoft Bing’s Shopify integration is now live with Buy now After announcing a partnership with Shopify back in October, now Bing's search results are live with deeper integrations. Barry Schwartz | Dec 21, 2021, at 6:36 pm ET
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