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Range: 50 minutes
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Course Provider: Exceptional Learning
Ability Level: Juvenile
Term: an hour
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Interface: Site improvement for Beginners
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Capacity Level: Amateur/Moderate
Length: 50 minutes
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Learn Essential SEO Skills
SEO Courses: Study search engine optimization (SEO) for improving website visibility. Learn about keyword research, on-page optimization, and link building.
Google Digital Marketing & E-commerce Professional Certificate
Get on the fast track to a career in digital marketing. In this certificate program, you'll learn in-demand skills at your own pace, no degree or experience required. Enroll today and get access to Google AI Essentials at no cost. Offer ends 8/5*
Increase SEO Traffic with WordPress
By the end of this project, you will learn how to increase SEO on your free WordPress website. You will add tags, categories, and links to an existing WordPress website and manage content in order to increase SEO. You will learn where to read analytics within WordPress in order to drive content management related to SEO within your WordPress website.
Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.
Introduction to Google SEO
Ever wonder how major search engines such as Google, Bing and Yahoo rank your website within their searches? Or how content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users? Welcome to the world of Search Engine Optimization (SEO). This course is the first within the SEO Specialization and it is intended to give you a taste of SEO with some fun practices to get seen in Google.
You will be introduced to the foundational elements of how the most popular search engine, Google, works, how the SEO landscape is constantly changing, and what you can expect in the future. You discuss core SEO strategies and tactics used to drive more organic search results to a specific website or set of websites, as well as tactics to avoid penalization from Google. We hope this taste of SEO, will entice you to continue through the Specialization!
Foundations of Digital Marketing and E-commerce
This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey.
Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy
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