Whether you're eyeing a job promotion or aiming to pivot into a new industry, the key lies in embracing continuous learning. Embracing free online courses emerges as a potent strategy to acquire new skills.
Diving into blog posts and podcasts serves as an initial exploration of a subject. However, the depth and mastery of skills come through online business courses. These platforms offer the flexibility of time and pace, with on-demand videos and exercises to guide your progress.
Accessing HubSpot's array of free tools and training can propel both your business and career forward.
Below, we've curated a collection of top-notch free online business courses covering essential skills vital for navigating today's dynamic professional landscape. Ranging from digital marketing and coding to sales techniques and conflict management, these courses equip you with the expertise needed for success.
If you have a specific interest, simply click on one of the following topics to directly access
courses related to that area:
Best Free Online Courses Overall
Fundamental Marketing
Content Marketing
Social Media Marketing
Email Marketing
Search Engine Marketing (SEM)
Sales Strategies
E-commerce Essentials
Coding Basics
Personal & Professional Development
Design Principles
Business & Finance Fundamentals
Writing Techniques
Effective Communication
Entrepreneurship Essentials
Humanities Insights
Language Learning
Unlocking new skills can often feel daunting and time-intensive. According to Josh Kaufman, renowned author of "The Personal MBA," it takes roughly 20 hours to transition from novice to proficiency in a subject. However, mastery demands much more dedication.
Fortunately, online courses offer a convenient pathway to acquiring essential skills for career advancement or industry transitions. Below, we've curated a selection of top-notch courses across various disciplines:
Foundational Marketing:
Inbound Marketing Certification by HubSpot Academy
Content Marketing Certification by HubSpot Academy
Social Media Marketing Course by HubSpot Academy
Cold Email Masterclass by Mailshake
Google Ads by Google Skillshop
Inbound Sales Certification by HubSpot Academy
How to Start a Dropshipping Business by Shopify Academy
Technical Skills:
Intro to HTML and CSS by Udacity
Personal & Professional Development:
Conquering the Fear of Public Speaking by Udemy
Design:
Graphic Design Course by HubSpot Academy
Business & Finance:
The Fundamentals of Business by Smartly
Writing:
Good with Words: Writing and Editing by University of Michigan
Communication:
Communication Skills - Persuasion and Motivation by Alison
Entrepreneurship:
How to Build a Startup by Udacity
Humanities:
Introduction to Digital Humanities by Harvard University
Languages:
Basic Spanish 1: Getting Started by the Universidad Politécnica de Valencia
Ready to embark on your learning journey? Let's explore these remarkable courses in detail.
Quintly's Free Social Media Analytics Course for Beginners Duration:
10-11 Hours
Quintly's beginner-friendly course delves into the fundamental principles of social media analytics. Whether you're new to the field or a marketer seeking to refresh your skills, this course is tailored to your needs. It caters to individuals across various sectors, from brand management to agency work and media professionals. Specifically recommended for novice social media marketing managers seeking to grasp analytics measurement for their company's social channels.
Ideal for:
Novice social media marketing managers seeking familiarity with social media analytics.
Marketers interested in specializing in social media marketing.
Twitter Flight School by Twitter Duration: Flexible
Twitter Flight School is more than just a course; it's an educational hub catering to both novice and seasoned Twitter marketers. Whether you're a social media coordinator or a director of social media marketing, the courses offered here will enhance your knowledge and skills to bolster your Twitter marketing strategies. Designed to elevate your expertise in Twitter advertising, this platform is recommended for those planning extensive utilization of Twitter as a marketing channel.
Ideal for:
Novice and experienced social media professionals planning substantial use of Twitter.
Marketers or professionals aiming to specialize in Twitter marketing.
Mailshake's Cold Email Masterclass Duration: Self-Paced
Unlock the power of cold emails with Mailshake's comprehensive masterclass. Led by Sujan Patel, this course comprises eight lessons converting theory into practical application. Whether you're connecting with influencers, building your brand, or expanding your network, this masterclass equips you with effective cold email strategies. Beyond cold emailing, the course imparts valuable email writing practices applicable to marketing to leads and prospects.
Ideal for:
Marketers or professionals planning to email leads or network with peers.
Individuals seeking to enhance their cold emailing skills.
HubSpot Academy's Email Marketing Certification Duration: Approximately 3.5 Hours
Master the art of email marketing with HubSpot's certification course. From templates to testing, this course covers all facets of email marketing, empowering you with in-depth knowledge and a valuable certification. Ideal for those looking to specialize specifically in email marketing, you'll learn to segment your audience and optimize email deliverability rates.
Ideal for:
Marketers at all levels venturing into email marketing.
Professionals aiming to specialize in email marketing.
Mailmodo's Email Marketing Masterclass Duration: Approximately 1.5 Hours
Mailmodo's email marketing masterclass is tailored for beginners or those seeking to grasp the basics of email marketing swiftly. With its concise yet comprehensive structure spanning seven chapters, this course covers email list segmentation, deliverability, email design, and AMP emails. Upon completion, you'll receive an assignment for hands-on practice, a free certificate, and access to their platform.
Ideal for:
New and aspiring email marketers.
Individuals aiming to understand the fundamentals of email marketing.
Explore Free Coding and Developer Courses
Intro to HTML and CSS by Udacity
Length: Approximately 3 Weeks
Description: Dive into the basics of HTML and CSS, the foundational languages of web development. This course equips you with essential skills, best practices, and efficient problem-solving techniques using Developer Tools. With interactive quizzes and a well-tested curriculum, anyone can grasp the fundamentals of coding.
Recommended for: Marketers, salespeople, and freelancers eager to master HTML and CSS.
Learn Java by Codecademy
Length: 25 Hours
Description: Codecademy presents an extensive collection of coding courses. For those seeking to learn Java, a language essential for web applications, software-as-a-service products, and mobile apps, this course is ideal. While more advanced, it's indispensable for those pursuing a career in computer science or developing their own applications.
Recommended for: Professionals transitioning to a developer role or planning to build their own applications.
Introduction to iOS App Development, Xcode, and Interface Builder by Devslopes
Length: 10-15 Hours
Description: This course guides you through creating your own iOS app using XCode and Interface Builder. With clear video tutorials, you'll stay updated on the latest trends in iPhone app development.
Recommended for: Professionals interested in coding their own iOS app.
Algorithms, Part I by Princeton University
Length: Approximately 53 Hours
Description: Princeton University's course delves into crucial information every serious programmer needs about algorithms and data structures. Emphasizing practical applications and scientific performance analysis, it's an essential course for those considering a programming career.
Recommended for: Professionals looking to transition into a programming career.
Machine Learning by Stanford University
Length: Approximately 60 Hours
Description: Explore the science of machine learning, enabling computers to act without explicit programming. Ideal for programmers aiming to integrate machine learning into web or mobile applications.
Recommended for: Programmers seeking foundational knowledge in machine learning.
These courses offer a gateway into the dynamic world of coding and development, providing essential skills for diverse career paths. Whether you're a novice or a seasoned professional, these resources can sharpen your coding acumen and open doors to new opportunities.
Here are 30 websites offering free online courses tailored to various learning interests
Coursera - Coursera
edX - edX
Khan Academy - Khan Academy
Udemy - Udemy
MIT OpenCourseWare - MIT OpenCourseWare
Harvard Online Learning - Harvard Online Learning
Stanford Online - Stanford Online
FutureLearn - FutureLearn
Alison - Alison
Udacity - Udacity
Codecademy - Codecademy
Skillshare - Skillshare
Google Digital Garage - Google Digital Garage
LinkedIn Learning - LinkedIn Learning
Open Yale Courses - Open Yale Courses
Coursera for Business - Coursera for Business
MITx - MITx
TED-Ed - TED-Ed
Carnegie Mellon University Open Learning Initiative - Carnegie Mellon University Open Learning Initiative
Microsoft Learn - Microsoft Learn
Adobe Creative Cloud Tutorials - Adobe Creative Cloud Tutorials
Duolingo - Duolingo
The Great Courses - The Great Courses
National Geographic Society - National Geographic Society
Yale University - Yale University
University of Oxford Podcasts - University of Oxford Podcasts
Harvard Medical School Open Courseware - Harvard Medical School Open Courseware
BBC Learning English - BBC Learning English
Open Culture - Open Culture
These websites offer a wide range of courses spanning various subjects, ensuring there's something for everyone's learning interests.
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